Many people say that the pen is mightier than the sword, and as any successful article marketer can attest, the keyboard is stronger than them both. If you want to learn about different tips and tactics you can use in your article marketing campaign, here is some information you must read.
Be sure to have new and useful information in any email that you send out. People do not like spam so much they actually have laws against certain kinds of it. Make sure the emails you send are welcome by your recipients and are not just another annoyance. If you don’t do that you will lose readers and ultimately customers.
Article marketing can be a very effective way to drive traffic to your business, but you should never attempt to use shoddy techniques, like automated article writers. These software programs produce horrendous work that will get you thrown off of most article directories in a hurry. Do it yourself or outsource it, but never automate the process.
You want all your articles posted to your site because this gives you the benefit of keyword searches. This is an easy, yet effective, method of increasing traffic and SEO rankings. Regularly posting fresh content and articles to your site will give you an edge on search results pages.
As your article marketing resources expand, make sure that your articles are extensively cross-referenced to each other. Do not make links between articles just for the sake of linking, but try to take advantage of every reasonable possibility where one article would support another. A well cross-referenced web of article links will boost your readership significantly.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
Link yourself up! In each of your articles you should not only provide links to your website homepage, but also to any other articles you have written. Even if they are not exactly relevant, you can include them at the end by saying something like “Other articles by this author include…”
Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.
Participate in as many forums as you have time for. If you do not think that you have the time to do it, make the time. You will get a great deal of input about what people are interested in, and it will help you find the information to include in the articles that you are marketing.
When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don’t get so caught up in your keywords, because they won’t do any good if you don’t have a headline that doesn’t grab anybody’s attention.
Use numbers and/or bullets in your article. This will make the main points easier for your audience to read and digest. It will also help to make your article visually interesting. Readers are more likely to pay close attention and stay with your article until the end.
Make sure all the content on your website matches up with whatever topics your website covers. If your visitors click on a link to your page expecting one thing, but find another, they will never come back to your page. Not only will you upset potential readers, but you will also get your site banned from search engines.
Set a schedule for submitting new articles and stick to it. You will want to aim for a new submission every day or every other day, especially in the beginning as you get used to the process. Being consistent with your quality and quantity, will lead to success in this field.
Create an e-book with your articles. Choose some of your most well-read pieces and put them in an e-book that you can distribute to other sites. This is another way to self-promote your work, and it will increase traffic to your website and encourage viewers to read your more recent articles.
Having a creative title will help one’s article reach out and grab the attention of a potential viewer. Having a title that will make one think, laugh, or otherwise generate interest can be a big advantage in article marketing. Using a title in the right way can enhance ones articles.
Targeting longtail keywords may be the best approach when you first start your article marketing program. In this way, it is possible to get your articles to the top of key search engines. Furthermore, on average, the majority of longtail keywords are searched for between fifty and sixty times each calendar month. Therefore, it is possible that you may get a few buyers if you are marketing a specific service or product that is associated with your chosen highly targeted longtail keywords.
Write an article every day, and send it in to a directory. If you want your website to show up on the first page of the search engine results, this method can be extremely helpful since you will be getting good backlinks as a result.
Keep a notepad with you and write down fun facts on your topics when they hit you. How many times have you had a great idea for an article topic, only to forget it when you sit down to write? People want unique content, and when you are out and about, you might see or hear things that give you new angles to take on your topic.
After reading this information, you can now see that the tips dealing with article marketing are similar to tips relating to other types of marketing. The biggest difference is that these tips focus more intently on quality and distribution. Master these methods and watch your business expand by leaps and bounds.