If you have been part of online marketing for some time now, you know that one of the most effective ways to get your website better traffic is by submitting and distributing your articles in different article directories, so that webmasters can add your articles to their websites with a link that leads back to your website. That’s how you get more visitors, and eventually more buyers. Unfortunately, this method of increasing website traffic has been so effective, that now there are more and more online business owners competing against you for an article’s spot on other websites.
If you really want your articles to keep getting chosen for webmasters’ websites, you will need to avoid these 7 common mistakes that seriously create a negative impact on the traffic of your site. It’s guaranteed that if you get rid of these blunders, you’ll be amazed at the results of your site’s traffic:
1. A poor, ineffective title
Ever picked up a book and put it right back on the shelf because justmyfitness the title wasn’t interesting enough? Titles that don’t say much don’t attract much attention. Avoid general sounding article titles. It should have an edge that screams originality and creativity. If you want a title that looks and sounds interesting, make it reader-oriented: Ask a question, or mention a benefit to the reader. If you are writing an article about ‘banner ads’, don’t just say, “How to Use Banner Ads”. Instead, give it a title such as, “7 Tips on Using Banner Ads to Get Your Business Noticed”. It sounds more enticing, doesn’t it? Don’t use too many punctuation marks and symbols in your title. Webmasters utilize an automated system to find articles and convert them to HTML format so they can add them to their websites. These strange symbols make your plain text article a salad of unrecognized characters, so webmasters won’t use it.
2. Bad formatting and outline
Paragraphing is crucial in writing web articles. The space between paragraphs as well as the number of lines per paragraph is crucial in making an article easily readable. Don’t create an article with a long paragraph because everything will seem jumbled up. Instead, break up your article into paragraphs that have 4-5 lines each. Make sure you organize the topics in each paragraph by creating an outline of what you are writing on.
3. Unprofessional grammar and vocabulary
People are easily turned off by poor grammar and inappropriate language. Your communication skills speak volumes about your professionalism. If you write an article but aren’t sure it’s good enough, it’s best to consult a proofreader or an editor. Use a spellchecker if you must. Sometimes, even the best writers overlook their own grammar and spelling lapses. To avoid this, open up an article a few hours or a day after writing it. You will notice lapses you never knew existed. Be aware of your capitalization. UsiNg CapiTal LetTerS randomly isn’t attractive at all. It’s confusing. See what we mean?
4. Dry and trite content
So you’ve managed to write a great title – but as soon as your reader gets to the first paragraph, he or she quickly notices how it’s very similar to an article he or she has just read from another website sometime ago. Never ever reuse content without even bothering to create your own twists for a fresh, original output. People want to learn something new constantly – if you give them what they already know, they’ll think your business is too common. Do your research and find an angle that hasn’t been focused on too often.
5. A self-promoting sales letter
It’s a sales letter, and although its job is to highlight your products or services, the angle at which you promote is highly critical. Many sales letters are too glorified – it’s all about the product, but never about the buyer. Buyers read a sales letter and immediately look for the part which talks about benefits. Sure, a sales letter needs to talk about the product’s functionalities, but it is even more important that you talk about its benefits to the would-be-user. It really is not about how wonderful you are, it’s about how well your product can help your customer.
6. Wordy bio file
The light bulb is used today as an integral part of our lives. But no one really remembers how Thomas Edison worked day and night to invent it. A mistake a lot of people make is that they highlight themselves too much, creating an overly long bio file. As a result, there is less space to add in your link, and this gives webmasters a big headache. If they can’t add your link because your bio line takes up too much space, they won’t bother publishing your article. Limit your bio file to 2-3 lines.
7. Inappropriate article length
You could have an article that has 2-3 interesting paragraphs, but sometimes, your article could be too short, or too long to actually attract webmasters to publish it. As a general rule, an article should be 500-1000 words, but if you would like a more specific range, go for 600-800 words. If your article is too short, you could combine two different articles. If it’s too long, prune it by splitting it into two articles, or getting rid of redundant sentences and paragraphs. Do away with the “fluff” because any webmaster can distinguish a poorly-written article that has bad content. It’s better to write medium-length articles that focus specifically on your content.